5 Steps to Reduce the Pain of Starting a Business Blog

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog.  It is, however, critical that business owners and marketers ‘blog for business.’  Putting pen to paper or more appropriately, putting fingers to your keyboard is the biggest challenge for most people.  So let’s talk about how to get started.

1. If you’re hesitant to put your voice out there for fear of being critiqued, start small.  Go to blogs in your industry and start reading.  Reading is the easiest way to get started.  See what others are talking about, review the comments.  Place a few relevant comments on other blogs to get a feel for what it’s like to be out in the blogosphere.

2. Blogging doesn’t have to be technical.  Setting up a blog for your business is as easy as setting up a sub-domain or a sub-directory of your main website.  If you have an IT team, this will take them a matter of minutes.  If not, it’s still a relatively easy exercise.  Depending upon where you host the site (i.e. Network Solutions, GoDaddy), their support department should have detailed instructions on how to set-up a sub-domain.  There are also inbound marketing software packages that have blog software included.

3. Determine who your audience is going to be and why you are blogging.  Think about what you are trying to accomplish with a blog.  Is your objective to entertain, educate or just drive visibility to your company/industry?  Write these personas down.  You may think you’ve thought of everything, but you haven’t.  If you had to give a 30 second pitch on all of the people you were writing for, could you?  Craft your articles based on the personas you have outlined.  This will help you target your audience and solid blog content.

4. Figuring out what to write about when getting started is a snap.  Review old email to find common questions that leads or customers have asked about.  Chances are you already have quite a bit of content in your email.  Drop it into your blog and do a little editing based on how you’ve defined your audience and BOOM… you have your first article.  Do this until you feel comfortable drafting new content.  If you don’t have information like this available, go to other blogs and take your own spin on controversial or interesting posts.

5. Post!  Seth Godin is one of those rare big thinkers and he has produced several best selling books.  One of the most interesting points he makes is that you cannot wait for every piece of something to be perfect.  You must produce work.  Produce it.  Get feedback.  Tinker with it and then produce more work.  If you wait for the perfect topic, the perfect title, the perfect content, you will never get anything out the door.  If you never get anything out the door, you’ll never get any better at blogging.  Don’t put something on your blog with spelling and grammar mistakes, but just start writing and posting.  It’s the fastest way to get better, become a thought-leader in your space, drive traffic and ultimately inbound links.

For more articles like this one checkout Buying A Rent Roll

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Ten Ways to Sell with a Tablet

Just when you thought it was safe to go back to your paperback, tablet computing is heating up. Here are 10 ideas to tap your tablet and turn it into an indispensable sales tool.

Just in time to save Christmas – and maybe the real estate industry – are an array of Android-based tablets are hitting the streets. These devices aren’t designed to compete with the iPad: they are designed to compete with your laptop. That’s why you’re going to love using them to work on the go, communicate with clients and make more sales. Lighter, faster, smarter, the new tablets hitting the market are going to unleash a whole new level of productivity for people who have avoided upgrading to a smartphone (“it’s too small!”) and refuse to carry their laptop around (“it’s too heavy!”).

Here are ten cool things you can do with your tablet that are just perfect for next generation real estate sales professionals:

1. Better brochures. It’s one thing to attract client with your website; it’s another to leverage that site while working with them. Whether you’re showing homes or chatting at an open house, your tablet lets you reference your website during the sales process. With the ease of a pad of paper, you can access articles, videos, calculators, on your website, while keeping the conversation naturally flowing. You’ll have all the reference data you need without ever forgetting the “right brochure” at the office.
2. Better product staging. The best home staging falls apart once we hand customers a pathetically printed listing sheet. With a tablet, listing information will become interactive. Reference information about the property, video descriptions of the neighborhood and other deep-data that no printout can supply. Then, tap to email it or share it socially with the buyers. That’s product staging and selling!
3. Engage imagination. Most buyers preview homes furnished the way the owners prefer. It’s hard for them to imagine what their furniture would look like or grasp layout opportunities in their minds. New tablets with digital cameras (duh, iPad!), will let you snap an image of a room and use software to mark up the image. Switch to video and  you could record ideas for painting, point out special features or just imagine-out-loud – then email your creative ideas to customers to dream about later.
4. On Screen! Since the days of Dick Tracey we’ve been waiting for wristwatch video conferencing. With the new batch of tablets, it will become an instant reality. In fact, some tablets will have two cameras – one on each side. Imagine video chatting with a client while streaming a virtual walk-through of a home or neighborhood from the second camera. Video conferencing holds opportunities for prospecting, negotiating and closing – all times when a smile is worth a thousand words!
5. Gather better data. Tablets will combine the sophistication of a competent laptop with the simplicity of a pen/touchpad and the visual clarity of a camera. That’s one powerful data gathering device, and it will transform data management. Imagine a “broker tour” where you snap photos, record your impressions and save it instantly into your database. You’ll be better equipped to catalog and analyze the market, then represent that content to prospective clients.
6. Take better notes. In addition to gathering market data, tablets will improve capturing client data as you take notes as easily as writing on a notepad. Typing on a laptop might be rude in a conversation today, so tablets using quiet, finger-swype data entry will be less intrusive. Even digital audio recording could help you take capture and store data faster – improving your ability to recall and manage a client’s preferences, feedback and instructions. Goodbye to sticky notes forever!
7. Leads management. At last check, fully 40% of REALTORS still did own a smartphone with access to email. The common reason given is simply that smartphones are “too” small for many agents to use comfortably. Thus, new leads and client opportunities go un-checked while agents are away from the home or office. Tablets models will be “just right” for this problem – larger than a smartphone, yet smaller than a laptop or iPad. Samsung’s Tab, for instance, features seven inches of viewing and typing space, at only 380 grams. Finally, agents will be able to check email as easily as carrying a financial calculator.
8. Socialize sooner. Along with email, updating Facebook or Twitter on tiny smartphone screens may also be responsible for nearly 49% of agents who did not yet have a social media presence. Wireless tablets make socializing with your sphere of influence frequently throughout the day as easy as mailing a form-letter. Scrolling news feeds, sharing content and photos and even posting a video blog can be done while waiting for the buyer to show up at the listing.
9. Localize opportunities. If real estate is about “location,” what better way to leverage location data than the GPS  in a tablet. Tablet-based satellite data can display layers of valuable information on an interactive map. From traffic and weather to restaurants and entertainment, maps will come alive as sales tools to engage prospects. Show consumer heat maps  - income, foot traffic, spending profiles – to commercial clients. Layer on social content – friends, jobs, environmental data – to the home a buyer is considering. Combining satellite and internet data into one screen gives a whole new meaning to “directions” for your sales prospects.
10. Learn. Tablets are a big step towards improving online learning. They combine the familiarity of a book with the power of a computer. Read news feeds, monitor real-time market data or watch training videos as easily as you would use your iPod – even better, since it will be real-time wireless content, without the need to synchronize with a computer. Learn on the go, brushing up sales skills or exploring new opportunities as easy as swiping a finger to turn the page.

It’s a sure bet that the next generation tablets are going to make next generation sales professionals a competitive force in the marketplace. With new features like cameras, video conferencing, expandable storage and just-right screen sizes, the age of the pen and paper will finally come to an end. Perhaps just in time, too, for real estate agents ready to work with the Gen X and Gen Y buyers and sellers of the future.

For more articles like this one checkout Buying A Rent Roll

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6 Ways to Make Your Website Faster, More Flexible

Many of us have experience with sites that can be slow to make changes on things as simple as title tags. This slowness causes more problems than you may even realize, and will be one major factor in the future of SEO and all of your e-commerce success.

Why it's Important to be Fast

When I first started as a content manager many years ago, I greatly underestimated how much our web site was going to change. I asked for budget for a project, and my colleague and I were pretty sure that we would be set for a long time. Of course, now I realize a million changes were set to come.

The e-commerce and SEO landscape is always changing. Reacting to those changes is a significant competitive advantage.

How quickly did you get your Like button or Google Analytics' new asynchronous tracking? How soon were you ready for the iPad? How quickly are you able to get A/B tests live, and how long after do you implement the winning pages?

Think about affiliates, for example. You may have affiliates that have driven significant revenue to your site because some of them can be so quick to adapt to new SEO, PPC, and other strategies. Or, consider the online-only competitors that came out of nowhere because they had better sites than the established leaders.

Long term, spending money on projects that will allow you to change your site quicker is a great investment. Your cart is going to be better? Great -- but for how long? By the time you get it live, it's out of date. Best practices are always changing, and quicker now than ever.

Where to Improve

• CMS flexibility: Want to be faster without IT help? Have a powerful CMS, custom to what you do, giving more writers, editors, merchandisers, and designers access to what they need.

• Platform and module flexibility: Ask yourself what happens in six months when you don't like everything about a platform anymore. Can you add and customize modules? Should you buy or build solutions?

• Team: No matter the architecture choices you've made, someone is going to have to actually make the updates. Is your team dedicated to the website? Or do they have other duties slowing them down?

• Budget: Team and budget seem to be part of a seesaw in some ways. If you don't have much of a team, you should at least have some budget to outsource, or vice versa.

• Red tape: Does it take 20 signatures to change the alt text on an image? Teams need to be allowed to be able to make decisions on their own.

• Testing: As you make more changes, you can expect errors and copy mistakes. You should be able to fix them faster conversely. Budget for keeping up with regular testing across many browsers and devices to help catch them faster.

You still need great content, good copywriting, good marketing ideas, and more to have a successful site. But everything you want to do with your online presence can be made better when you are fast and nimble. A fast, flexible site is more forgiving of bad decisions when good ones can be rolled out soon.

For more articles like this one checkout Buying A Rent Roll

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5 Common Mistakes Bloggers Make

I've been blogging for quite a while now, both for my own blogs, (personal and business), as well as here at Search Engine Watch.

In the past few years, I've made a lot of mistakes blogging, and I've seen others make a lot of mistakes. As we all know, we can learn from mistakes!

Here are some lessons we can learn from some common mistakes many bloggers have made, and are still making today.

A Post Isn't Just for the Home Page

A common mistake many bloggers make is that they think only in terms of the home page. On group blogs, some contributing bloggers will complain that their blog post was "only on top for a few hours." Yes, the top position will get you the most traffic, but only within the first few hours.

But a blog post doesn't vanish once it leaves the home page! The blog post lives on!

A blog post can very well be part of the long tail. Once its gone from the home page you can get a lot of attention for a specific post.

Of course, there is the way we all specialize in: making it visible in search engines. But there's more.

It isn't a crime, for example, to promote older blog posts, especially when the topic all of a sudden is "hot" again. Tweet out older posts, connect them to current news events, and if you do it right you can even get them to show up in Google News (again) when a related topic is in the news by using 301 redirects.

The crux is to keep the post "alive." Use the different methods (social media, search, and links within the website) to bring older posts back into the attention.

Blogging Should be Fun

Once a blog starts getting visitors a strange thing happens. The blog owners start believing they have to write content to keep the visitors coming. That usually turns out in a lot of posts about nothing. The fun of blogging disappears, and so will the visitors.

Once you start writing because you have to write and the fun is gone, the quality of your posts will drop. Readers will notice.

We all know that people want posts they can relate to and that quality matters. It's better to write a little bit less than write crappy content.

Don't Think Your Readers are Stupid

You're probably the most knowledgeable person in your industry, right? Nobody knows better than you how to get things done and how to be successful?

No? You're not? So why are you acting as if you are?

Many bloggers make the mistake of claiming too much fame without having earned that fame. That is very dangerous. There is always someone who knows more than you.

Thinking you know it all means that one person who knows more is going to find you and will most probably take you down. Which means you will lose your credibility. And once you've lost that, no matter what you write, people will no longer trust your writings.

Make sure you're always open for comments, tips, changes, and for those who know a (even if its only a little bit) more than you.

Your Readers Don't Know it All!

What? Wait, didn't I just say you don't know it all and that you shouldn't shout out to loud that your way is the only way because your readers might know more on a topic than you do? Yes I did. But that doesn't mean you should think your readers know it all.

Yes, there are some very knowledgeable readers among your visitors, I'm sure. Just like you're a very knowledgeable reader of Search Engine Watch.

But many of them might also need some extra help in some matters. If you start throwing around only advanced terms, your audience will become very small. If that's your goal, getting only the attention of the very advanced, that's OK, but you probably want a bit more than that. Make sure you explain some elements and don't use too much advanced language.

What the Others do Isn't Always Right

Finally, you've probably noticed the amount of copycats on the web. Do a search for a simple phrase in your niche and you'll probably find a lot of similar sites. Even the "big ones" in the tech industry (e.g., TechCrunch, Mashable) and the different leading sites in different countries look the same.

One the one hand, that's good. Take the best from the best and put it on your blog makes sure people will feel right at home and some things actually work because the big ones have tested them out.

But be careful: not everything the others do is right. Sometimes you see other sites do things you might like, but which might not be that nice for the readers of your blog.

Don't copy the bad things. It's like when you were in high school: if you didn't study, you had to be careful copying from your neighbors, because they might be writing down the wrong answers!

Another danger of copying what others do is that you don't stand out. If there are 10 sites people can pick from in the SERPs, they'll either pick out the ones they know or the ones that stand out.

Conclusion: Think From a User Perspective

These are just a few mistake some bloggers make. Be careful you don't make the same mistakes.

But also, you can look at this post in a different way. Even I'm not always right, so some things might work out for you anyway.

Regardless, always ask yourself one question every time you change something on your blog: does this benefit my readers?

For more articles like this one checkout Buying A Rent Roll

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5 Tips to Kick Start Your Link Building via Social Media Monitoring

Lately there's been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity to find a relevant influencer and build a relationship.

Unfortunately, in some niches or with some very narrowly-targeted searches, the amount of new content being posted may be one or two items per week, which wouldn't exactly fill the link builder's schedule. It's important to start your social media link building with a thorough review of the amassed social content that already exists. So here are a few tips to find bloggers faster with highly-targeted, relevant searches.

1. Get Your Search Phrases Right

Think about your ultimate audience and the language that bloggers writing for that audience will tend to use. Let's say you're building links to an apartment hunting site for a linkable asset of interest to landlords. You would create a set of phrases that are likely to appear in posts speaking to landlords.

For example, bloggers writing for a landlord audience would tend to use phrases such as "my tenants," "your tenants," or "resident satisfaction." Because these phrases are so specific and identify with their audience, the chance of these searches returning junk posts is greatly reduced. Of course, with searches this narrow, you'll find precious little new content published on a daily basis, which leads to the next tip.

2. Start with a Google Blog Search

Now with that super-targeted list of can't-miss search terms, head over to Google Blog Search and start reviewing the archives. Use Google's time-based searches to restrict your results to posts within the past month or year. Use this step to build a list of good prospective blogs.

3. Search Google News Archive

OK, this is a little bit of cheating, but a search of newspaper archives is an excellent supplement to a blog search. As the line between blogger and traditional journalist fades, any journalist who has recently written for your audience is likely to also blog on similar topics.

The main challenge is tracking down their blog. One way to do this is to search Google for their name in quotes and remove their newspaper from the search results -- e.g., ["david pogue" -site:nytimes.com].

4. Blog Directory + Google Custom Search = A Wee Bit o' Awesome

Whereas the last two tips focus on finding blogs by searching blog and news archives, this tip involves using blog directories to find a broad list of blogs, then dumping them into a Google Custom Search, and searching it with your narrow keyword searches.

To do this, first browse AllTop, PostRank, and Scribnia to find blogs that are generally-related to your topic. For example, to target bloggers writing for landlords, you should include all blogs categorized as real estate.

It's OK to include more general blogs at this step because you'll be narrowing it down later with your searches. Once you have the list, create a Google Custom Search engine by entering each blog in this format:

*.site.com/*

Once your custom search engine is populated, you can start running searches for your target keywords. You'll discover some high quality, highly relevant content this way, which can help you find relevant influencers.

5. Save Time by Combining Monitoring with Influence Metrics

There are many quality paid social media monitoring tools that will automatically look up a blog's influence for you, allowing you to sort your results by mozRank, PageRank, etc. But there is also a free method to do this. Create Google Alerts or Social Mention searches, grab the RSS feeds (if there are multiple feeds, you can merge and filter them with FeedRinse), and add them to Google Reader.

But the key tool that will really save you time though is the PostRank Extension for Google Reader, which is available for both Chrome and Firefox. This extension automatically scores the importance of your monitoring results as you view them in Google Reader. You'll save time each day by filtering out the lower authority blogs and spam, enabling you to spend more time on the higher quality publications.

So there are five tips to help you quickly ramp up link building via social media monitoring. Before you go, here's one bonus tip: track your blog prospects in a link management tool, a spreadsheet, or a social bookmarking tool.

Ideally, you should record relevant metrics and your own scoring criteria (such as those discussed in "6 Metrics You Need to Manage Link Building"). However, if you don't have tool or filling out a spreadsheet is too time-consuming, then you can manage your findings with a private social bookmarking tool like Diigo, which enables everyone on your team to track and tag bookmarks (don't overlook the power of tags -- you can capture a lot of metrics with them).

With your new list of relevant bloggers, it's time to start building relationships, which is a great way to use your time while you wait for your daily social media monitoring searches to start sending new stuff your way.

For more articles like this one checkout Buying A Rent Roll

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How to Create Site Information Architecture

So you want to build a website. You went out and got your domain, your designer, and are already writing content.

Wow, you think, this isn't so hard. I don't get what all the fuss is about. Making websites is easy. Then you think, Hmmm...maybe I'm forgetting something. What could it be?

Well you did forget something very important. You forgot the most obvious, most overlooked, and most difficult part of creating any site: your site information architecture -- or in layman's terms, your site blueprint.

Now this happens with more sites than not, but why?

• Seems obvious because you need some type of structure when you build anything, but isn't that what HTML is for?

• Assumed, so overlooked because structure is often just designed in by the designer or writer, no one stops to think about the structure these team members are actually creating and assumes the task complete.

• Can be difficult because when done properly a site architecture will cause you to question not only your website direction, but everything your business does online, and off.

Why You Need a Site Information Architecture

Your site information architecture is essentially your building plan. If you were building a house, it would be your blueprint. You wouldn't build a house without a blueprint, so why would you build a website without a proper site architecture?

The architecture tells your designer what parts of the site should be graphically emphasized, either for user retention or revenue generation. It also tells your content team what content they are creating and your business team how they will best evaluate how well the site meets their business goals.

Without a plan there is no clear goal. With no clear goals, it becomes difficult to have a successful site.

Without a proper architecture, sites tend to wander aimlessly with no clear direction or pathing, so users don't get the information they need; you don't get the conversions you desire; and over time the site languishes.

In addition, without proper architecture your on-site search engine optimization (SEO) efforts are hindered. So, as with a house, proper planning is often the difference between success and failure.

So What Makes a Good Site Architecture?

A good architecture thrives on topic specificity and proper sub-categorizations. The architecture is generally comprised of the following:

• Top (or primary) level navigation

  • You select these by what topics are most important to your users and what paths you need to bring in revenues or path users to site goals. These aren't always mutually exclusive.

  • Redundancy is good, though repetition is not. When using redundancy, don't use the same terminology.

  • Don't combine categories unless this is how they are always used outside of your website. A category shouldn't be generalized to where you're covering two separate topics under one top-level item.

Secondary level navigation

• Each top-level navigation item should be specific enough that they can't be duplicated, but broad enough that subtopics, or secondary navigational items can easily fit within the topic in a logical manner.

Tertiary level navigation

• Only large sites have a need for tertiary (or third level) navigation. If you have a small site and are using a tertiary level navigation, then you probably want to re-examine your top level navigation and make sure you made each category specific enough.

Fourth level navigation

• There is almost no reason a site, except a very large one that has been properly outlined, should have a fourth level navigation. If you have a fourth level navigation in more than one or two sections of your site, re-examine your architecture and see where you can make adjustments.

Keep it Quick

Keep each category set as similar as possible (i.e., if you do it for one, you do it for the next) and do your best to make sure you have all content within four clicks of the home page.

Does this mean users have to be to the end of the content by the fourth click? No. The user just had to have found the content path by the fourth click. If not, then you're likely to lose the user, but as long as you have them in the path by this point you will be OK.

Of course, the rule of quick applies. The quicker you get them to their information, the better your chances for retention and/or conversion. So whenever you can shorten the path without sacrificing content, do!

SEO & Site Architecture

Your navigation contains the site path for the user, but also the search engine spider. So make sure before you do your site architecture you have done your keyword research. Hone in on those words and use those in your architecture, your URLs and your linking structures. No architecture should be rendered complete before the keyword research has been finalized and incorporated into the site plan.

Being an Architect is Tough, Isn't it?!

Site architecture is tricky business and people who do it well are worth the time and money. But when you have to do it yourself, remember nothing beats an excellent site architecture for your customers and for the search engines.

It's sort of like when you get a map. If the map is easy to read, easy to use, and provides you a proper path to where you need to go, you'll find your journey much more enjoyable. Users and search engines are no different when trying to find your content.

Simplify. Make the path an easy one and you'll be rewarded with happy customers and satiated spiders.

However, developing a true site architecture means looking at your business goals and departmental contributions and how those should be represented on your website. So this may invoke discussions such as which department deserves home page real estate and which vertical appears on the top-level navigation. This alone can cause internal and departmental conflicts.

This can become an intensely personal, or even territorial, debate, so try not to be too surprised the first time you work on your company's site architecture. If you treat these discussions as potentially riddled with these inherent issues, and follow these suggestions, you should avoid many obvious pitfalls.

For more articles like this one checkout Buying A Rent Roll

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As the Economy Gets Moving, Will Your People Do the Same?

According to Deloitte's recent annual "Ethics & Workplace Survey", one-third of employed Americans plan to look for a new job once the economy recovers. That's an astounding figure that, in many cases, could be mitigated if organizations invested in a long-term strategic approach to motivate and reward staff. Many companies assume they need to roll out extravagant rewards to make a big impact. This is not so, and I've found that a healthy retention rate can be achieved by following the tips listed below.

1. Management training builds morale and employee dedication: The status of an employee's relationship with his or her manager is the most sensitive indicator of whether he will stay or quit. It's not enough that a manager is nice; they need to communicate clear expectations to the employee, offer ongoing feedback about performance and provide a framework within which the employee can perceive success. Ensuring that employees are provided with clear feedback on their performance and that they clearly understand their earning potential will let them know they're valued and an important part of the long-term bigger picture.

2. Embrace employee opinions or risk losing their respect: As I wrote in June, corporate culture is the way employees describe where they work, understand the business and see themselves as part of the organization. If an employee feels empowered and comfortable to speak freely within the company, they are more likely to feel a part of the business. Ask yourself: Does my organization solicit ideas and provide an environment in which people are comfortable providing valuable feedback? If so, this will create a happy and more productive work force. If the company does not promote an open door policy for feedback, employees often disengage and ultimately go looking for a better fit.

3. Recognize your staff: Employees like to know that they're valued members of a larger team, and recognition for a job well done goes a long way in establishing company loyalty. If offering a raise, cash bonus or additional paid-time off aren't options, nonfinancial rewards, title promotions and new assignments are all great alternatives--and often mean more than financial recognition. Offer top performers a greater role in decision making or set them up with a mentor. If a business prefers to financially reward employees but cannot afford pay raises, bonuses are also an effective tactic.

4. Create a sense of community: One of the biggest benefits to working in a small or midsize business is the closeness of an environment where people know each other beyond just a name and a face; it can become a true community. Leverage this strength by holding potlucks, picnics and even the occasional social hour. Being part of a community can be a powerful counterpoint when a larger, more impersonal entity tries to recruit your star employees.

5. Transparency goes a long way in building trust: Share financial details and other company information with employees, and solicit their input. If employees feel they're part of the overall process of moving your business forward, they will not only stay productive, but they will also support new ideas that come from management.

I truly believe that to succeed and retain top performers, business leaders must provide an honest snapshot of the company's future goals. I hold an all-hands meeting quarterly to review the previous quarter, reveal company financials and asses the company's achievements in relation to the goals we set. This provides an opportunity for staff to ask questions and allows the entire company to hear the same message.

As validation of this idea, Deloitte's survey identified that 48 percent of respondents cited loss of trust in their employer, and 46 percent claimed lack of transparent communication from their company's leadership were the primary reasons for pursuing new employment at the end of the recession.

The bottom line is that employees are the one asset a company categorically cannot do without; the retention of key employees is crucial to a company's long-term health and success. As the economy stabilizes, many CEOs and managers are rightfully concerned that their best talent will look for greener pastures at other companies--an occurrence that will only escalate as the economy continues to improve.

For more articles like this one checkout Buying A Rent Roll

via entrepreneur.com